Australia (MMD Newswire) January 21, 2011 — Australian fashion flair from across the country will be on parade for the next three days in New York City at an Austrade-organised ‘Fashion and Jewellery Showcase Event’ which forms part of G’Day USA.

This is the fifth year of the Austrade-organised fashion event which this year provides an opportunity for 14 new and emerging-designers to showcase their latest collections before representatives of New York’s fashion industry.

Austrade’s New York-based Senior Trade Commissioner, Gerard Seeber, said the 2011 fashion showcase is again supported by The Woolmark Company and has expanded to include jewellery designers.

Participating clothing designers are: New South Wales-based O’Hara Designs, Pure Pod, Serpent the Swan and Tato Memi; Victorian-based Fujinella and Queensland-based Foxton Danger who are using Merino wool in their collections.

The jewellery designers include: New South Wales-based Ghost Lola, Lisa Carney, Lola Bailey and Melissa Berta; Queensland-based Paula Walden, South Australian-based Urban Boulder and Western Australian-based Totomoto-Australia.

“Over the past five years this event has provided almost 50 designers the opportunity to showcase the collections to New York-based fashionistas and has helped raise the profile of our talented designers in the US and New York,” Mr Seeber said.

“These initiatives help provide a platform for new and emerging designers to showcase their collections and gain a foothold in the highly competitive and complex US market,” Mr Seeber said.

“It also provides an opportunity to build their brand, provide networking opportunities and enhance Australia’s global reputation in design to key figures in the $180 billion US fashion industry.

More than 30 key fashion influencers from retailer buyers, showroom agents, stylists and media are expected

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