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New Global Happy Meal Program Encourages Kids and Families to “Be a Friend of the Planet” and Focuses on the Great Taste of Fruits and Vegetables

OAK BROOK, Ill., July 29, 2011 /PRNewswire/ — McDonald’s invites kids and families around the world to go Smurfy blue this summer with the launch of The Smurfs®, Happy Meal promotion.  Celebrating today’s release of The Smurfs®, Columbia Pictures’ and Sony Pictures Animation’s highly anticipated 3-D family comedy, the worldwide Happy Meal program promotes the importance of good environmental stewardship and family togetherness.  The Happy Meal fun, which focuses on the great taste and appeal of fruits and vegetables, kicked off at participating McDonald’s restaurants in Latin America on July 14 and in North America today, rolling out around the world through November.

“McDonald’s is committed to playing a positive role in children’s well-being,” said Kevin Newell, executive vice president and global chief brand officer, McDonald’s.  ”The Smurfs Happy Meal program delivers great quality food choices, fun toys and engaging digital content that reinforces important environmental messages.”

“By working together with McDonald’s, we created a fantastic, fun and ultimately unique program that brings the enchanting world of The Smurfs to millions of people around the globe,” said George Leon, executive vice president, Sony Pictures Consumer Marketing.  “Our partnership is just one example of how two beloved brands can engage kids and families in new and meaningful ways.”

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