Thursday June 30, 2011 04:54
LIONSGATE ANNOUNCES NEWLY RESTRUCTURED THEATRICAL PUBLICITY DEPARTMENT
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Revamped Department Includes New Hires and Promotions
SANTA MONICA, Calif., June 29, 2011 /PRNewswire/ — LIONSGATE® (NYSE: LGF), a leading global entertainment company, today announced a restructuring of its Theatrical Publicity department. The announcement was made by Executive Vice President of Theatrical Publicity Julie Fontaine, three months after she was hired by Chief Marketing Officer Tim Palen to oversee all public relations and promotional initiatives for the film division.
Under Fontaine, films on the theatrical release slate will be divided between two project teams, each led by a Vice President who will spearhead all public relations initiatives for such titles as CONAN THE BARBARIAN, WARRIOR, ABDUCTION, GOOD DEEDS, THE HUNGER GAMES and WHAT TO EXPECT WHEN YOU’RE EXPECTING.
One team is to be headed by newly appointed Vice President of National Publicity Jennifer Peterson. Peterson joins from Walt Disney Studios Motion Picture Marketing, where she had been employed since 2001. Having served as Executive Director of Global Publicity, Peterson was responsible for developing, implementing and managing the domestic PR strategy on films such as ALICE IN WONDERLAND, TOY STORY 3, TRON: LEGACY, and TANGLED.
Jamie Blois, who has been promoted to Vice President of National Publicity, will head the other film team. Blois has been with the company since
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