Partnership Celebrates the Possibilities of 3D, Premiered on LG Cinema 3D HDTVs

NEW YORK, April 29, 2011 /PRNewswire/ — LG Electronics and Tribeca Flashpoint Media Arts Academy previewed new 3D short films during the 10th Annual Tribeca Film Festival in New York City. Helping to drive the emerging 3D genre forward, Tribeca Flashpoint students and faculty developed this content as part of a unique program supported by LG to help provide the next generation of filmmakers with the experience they need to develop creative materials in this new medium.

Celebrating the possibilities of 3D, a variety of student content was previewed at the Tribeca Film Festival on the next generation 3D TV, LG Cinema 3D. One short features “The Flying Wallendas Highwire Family,” which leverages 3D images with the excitement and tension inherent of a live high wire performance. In addition, an animated short, “The Universe of 3D,” provides a fun and interactive take on the LG logo, demonstrating how a 2D image can be transformed into a compelling visual experience.

“Our students and faculty are very pleased to have the rare opportunity to work with the latest in digital film and 3D technology,” said Howard Tullman, CEO of Tribeca Flashpoint Media Arts Academy. “This experience will give them an edge as they begin their careers outside of the classroom.”

Jon Patricof, Chief Operating Officer, Tribeca Enterprises, added: “For those of us in the film industry, it’s exciting to see young filmmakers break ground with emerging media like 3D. LG’s relationship with Tribeca Flashpoint Media Arts Academy has given these students an opportunity to learn more about a rapidly growing technology in their field, and we’re very happy with their work that is being shared with the broader film community at the Tribeca

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