“Green Grant” to be awarded at Silverdocs in June

AUSTIN, Texas and WASHINGTON, March 30, 2011 /PRNewswire/ — Whole Foods Market, the leading retailer of natural and organic foods and AFI-Discovery Channel Silverdocs Festival, the nation’s leading documentary festival, announce the launch of a $50,000 grant program for filmmakers working in the green film genre.

A portion of all ticket sales from the “Whole Foods Market Do Something Reel” Film Festival will go towards a film production and development grant that will encourage filmmakers to continue making stories about the environment and the impact of everyday choices consumers make. Two grants of $25,000 each will be awarded to documentary feature filmmakers at varying stages of development – from conception through completion.  

“AFI-Discovery Channel Silverdocs has a history of showcasing the most compelling documentaries about the issues and ideas that shape our contemporary culture,” said Sky Sitney, Festival Director. “To now be supporting filmmakers at an earlier, most crucial stage – that of development and completion – and to be doing so in collaboration with such a visionary leader in the green arena, Whole Foods Market, is a very exciting and fulfilling new venture.”

The online grant application process will be open from April 1 – 30 and selected grant candidates will be notified by June 14. The Whole Foods Market/AFI-Discovery Channel Silverdocs “Green Grant” will be presented at the 2011 AFI-Discovery Channel Silverdocs Festival Awards Ceremony on June 25.   Please visit www.silverdocs.com  for additional criteria, to

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