NEW YORK, March 29, 2011 /PRNewswire/ — Starz Digital Media, the digital and on-demand distribution arm of Starz Media, LLC, has renewed the popular, movie parody web series “How It Should Have Ended” (HISHE) for a second season and will expand the HISHE franchise into the video game genre with a new web series, “How It Should Have Ended: Video Games.” The new series will be produced and distributed under a limited exclusive distribution agreement with Machinima, Inc. for release on Machinima.com’s online video entertainment network for videogamers (www.youtube.com/machinima).

HISHE is a series of online video spoofs that parody the endings of popular films and iconic television series. Starz Digital Media will distribute new, ad-supported HISHE webisodes monthly as part of the HISHE second season at www.howitshouldhaveended.com and the official HISHE YouTube channel, http://www.youtube.com/user/HISHEdotcom.

Launching today, How It Should Have Ended: Halo is the first HISHE: Video Games property on the Machinima.com network. HISHE: Video Games will have the same animated look and feel as the popular, award-winning flagship HISHE web series, and will focus on parodies of plots and characters from best-selling and iconic game franchises.  The Machinima.com network generates more than 50 million monthly unique users and more than 500 million monthly video views.

Under terms of the agreement with Machinima, Inc., the HISHE: Video Games episodes will have an exclusive, five-week online run across Machinima.com’s content network, and will then reside alongside other HISHE videos on the HISHE homepage and its dedicated YouTube channel. Machinima will

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