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Look for Limited-Edition Dr Pepper Hammer Cans to Win Thor’s Superpowers

New Dr Pepper “Thor” Commercial Features Stan Lee

PLANO, Texas, March 31, 2011 /PRNewswire/ — Combining superpowers with Marvel Studios, Dr Pepper today announced its sponsorship of “Thor,” the highly anticipated feature film, with the launch of its Quest for the Can consumer promotion. Beginning March 31, Dr Pepper fans across the country can unleash the power of Thor and win the ultimate Super Hero powers of flight, speed and strength by locating one of the limited-edition Dr Pepper Hammer cans or caps and entering the winning code at DrPepper.com.  

“Dr Pepper is thrilled to extend its partnership with Marvel and give our fans the chance to become part of the ‘Thor’ adventure,” said Dave Fleming, director of marketing for Dr Pepper. “Our fans have expressed a thirst for superpowered experiences that go above and beyond, which is exactly what we’re giving them through the Dr Pepper Quest for the Can promotion.”

With the power of flight, Dr Pepper fans can rule the skies during a ride in an authentic fighter jet. With the power of speed, fans can shatter the 200 mph barrier during a ride in a supercar. With the power of strength, fans receive personal training sessions that can turn their body into the same Super Hero shape of “Thor” star Chris Hemsworth.

Every code found on collectible Dr Pepper Hammer cans and caps is a winner – by registering with their code on

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