Envysion’s Managed Video as a Service Solution to Help Cinemark Drive Improvements in Operations and Profitability

LOUISVILLE, Colo., March 29, 2011 /PRNewswire/ — Envysion®, Inc., (www.envysion.com) the leading Managed Video as a Service (MVaaS) provider, today announced that Cinemark USA, Inc. has selected Envysion as its managed video surveillance provider and is deploying Envysion Insight in select theatres across the U.S. Cinemark, a leader in the motion picture exhibition industry with 430 theatres and 4,945 screens in the U.S. and Latin America, will use Envysion’s MVaaS solution to improve operations and the customer experience, lower concession costs and increase overall theater profitability.

By leveraging Envysion’s point of sale (POS) integrated managed video, Cinemark’s general managers and loss prevention team were able to ensure a more accurate mix of their higher priced tickets, reduce refunds and discounts and increase concession gross profits. During the pilot the Cinemark team identified opportunities to tighten procedures, improve operational practices and better understand what is really happening in their theatres, all of which had a favorable impact on Cinemark’s bottom line. By making these improvements Cinemark saw average cash increases in the thousands of dollars per month per theatre. Going forward, Cinemark will use Envysion Insight to ensure process adherence and consistent brand execution and to gain an unfiltered view into customer experience.

Envysion Insight goes beyond traditional security and loss prevention applications by combining video with business intelligence. In addition to standard video surveillance capabilities that provide increased security and reduced loss from theft and

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