PARIS, March 30, 2011 /PRNewswire/ — 4-7 April 2011, Palais des Festivals, Cannes — The first MIPTV Brand of the Year Award will be presented to American Express on Tuesday 5 April, in Cannes.

The MIPTV Brand of the Year Award recognizes a global brand for outstanding contribution to the development and production of branded entertainment programming.

As part of the MIPTV 2011 Branded Entertainment Summit, the global financial services company American Express has been selected to receive recognition for its commitment and innovation in the field of branded entertainment. Ranked as the 24th most valuable brand of the year 2010 by Interbrand, American Express has been highly innovative in creating original branded entertainment that digitally connect its Cardmembers to a variety of unique events and experiences. Examples of American Express’ innovative content programming include:

• Unstaged: An Original Series from American Express: In partnership with YouTube and VEVO, Unstaged creates a one-of-a-kind concert experience with some of the music industry’s most breakthrough artists, while tapping some of today’s most influential filmmakers to direct live-streams that connect the artists to audiences across the world. 2010 performances tracked more than 25 million total streams for all three artists’ performances combined.
• My Movie Pitch: At the 2010 Tribeca Film Festival, American Express and Tribeca Enterprises announced the formation of Tribeca Film, a comprehensive distribution and marketing platform for independent film. To celebrate, American Express invited film fans to submit movie ideas to My Movie Pitch with

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